Google Adwords is now introducing four new metrics which are going to be rolled out in the next few weeks. These metrics provide more information about the rankings of your ads, as Google have stated the average position might not give the user enough information to the user for them to make a decision on specific bids and budget. Google states that average position is not meant to describe where the ad appears on the page. Average...
Keyword match types determine which searches will cause your ad to appear. Each keyword will have a match type within Adwords which controls how loosely or restrictively you want it to match your ads to keyword searches. There are four match match types currently available in Adwords: Broad match The default match type is broad match, which will show your ad for anything search query that Google sees relevant to your keyword. For example if your keyword is trainers...
A negative keyword is a type of keyword that prevents your ad from being shown by a certain word or phrase. Negative keywords are extremely important in campaigns as they stop the budget getting wasted on unwanted clicks. One of the most popular negative keywords is free because business providing services don’t want people clicking on their ads who are looking for a no cost service. For example if you are a tax accountant you wouldn’t...
Setting up AdWords ads is a great way to get your website noticed on the Search Engine Results Page, but how do you make them more memorable to viewers? Here are our top tips of things to include… Create Compelling Headings Ensure you use compelling heading ad text with descriptive phrases that highlight your products or services. This should be relevant to what is being advertised, and should be kept short but sweet. This helps to...
Google Ad Extensions help to increase ad rank and click through rate of your website. These allow you to add more content to your ad, giving you more space on the search results page and give people additional ways of reaching you. There are a variety of Ad Extensions that you can use. Sitelink Extensions These are clickable words that link to specific pages. They can appear in two ways - simple wording or with descriptions....
We already have an article on our site about how Quality Score is one of the most important elements in Google Adwords. This is because it heavily contributes toward your ad rank and cost-per-click. It is vital you know what the quality score of your keywords are, however in the new Adwords interface you have to manually add the quality score column as well as the factors that contribute to quality score. I have put together a...
Improving quality score and optimising your Ad account structure are some of the things regularly said to help your PPC campaign, but what people often miss is that great content can help improve your ad campaign. This relationship also works both ways, not only does great content help your Google Ads campaign, but you can also drive traffic to your content through other Paid Search channels such as Facebook Ads. How Does Content Help PPC? ...
In Quarter 2 of 2016 Google released Expanded Text Ads which created a lot of hype in the paid search industry. Previously users were only allowed to create an ad with one 25 character headline and two 35 character description lines. However the expanded text ads allowed advertisers to create an ad with two 30 character headlines and one 80 character description line. This meant that ad copy space was increased by 47%. Marketers Rejoiced...
Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....
AdWords can seem like a daunting job, but with Keywords Planner it’s a whole lot simpler! Keyword Planner is a tool that can be used to aid search network campaigns, making it easier to create new ad groups and campaigns, to aid the successfulness of your PPC accounts. It allows you to search for keywords in order to estimate how they may perform, and the budget that may be needed to use them. How to Use...