Recently Google has put a greater emphasis on mobile search for devices such as iPhones, Android and smart phones such as BlackBerry. The increase in activity in this area is primarily due to technological advances made in terms of accessing the internet at any given time. Mobile Web In relative terms it could be said that the mobile web has been behind in advancement, but Google are now fast-tracking the mobile web to meet this new demand. With...
When selling the idea of Google PPC Marketing through AdWords to potential clients, a common question that arises out of initial conversations is “what will my keywords cost?” – As any seasoned PPC campaign manager will know, there is no hard and fast rule to calculate this for the potential client. Of course, if you manage another campaign in the exact same sector then you will have a better idea but not and exact idea as keyword prices...
Just over a year ago Google launched a suite of optional advert enhancements called "Sitelinks". These consisted of additional text links that appeared below the display URL of adverts that met high quality score credentials and provided users with even more interaction opportunities. How Sitelinks ad extensions Works The use of Sitelinks was momentous because it was the first time Google had allowed multiple additional inks with text ads in its PPC Management program - AdWords. The links can point to...
With the release of the Apple iPad earlier this month, a whole new platform for search has been established that allows users to browse the internet and much more on a new device which appears as a cross between a laptop computer and a smart phone. The iPad is making the internet even more accessible to users so it is even more essential that businesses can be found in search. How Apple iPad will effect PPC Campaign The device offers...
Outsourcing your PPC (Pay Per Click) can be on of the best investments you make.It may start off as one of those search marketing activities that you think you should do as a company, but you’ll no doubt find that over time it may become something that requires specialist attention. We found this to be the case with one of our now key clients – i4c Publicity. Although they were getting a significant amount of customers through their own PPC...
Your ads need to target the right audience and convert the right amount of people into buyers/customers. That means you need to create good quality ads with good quality keywords. Google AdWords will help you determine the relevance of keywords and landing pages through the use of the Quality Score reporting. There have recently been a few changes and here’s all you need to know. Comprehensive Snapshot of Keywords in Use While the old Quality Score information was good, it wasn’t perfect....
The Google AdWords interface has changed, but that doesn’t mean lots of time to work out the new way of things. Here are our top tips to get the most out of the interface and use it efficiently every time. 1. Use Predefined Reports for Common Insights Need to look at the most useful insights for your campaign? Make use of the predefined reports. These were once found in the Dimensions tab, but are now in the top right side...
You can’t just put up a Google ad and expect clicks. Your ads need to be appealing and responsive for the Google Display Network. Here are 5 top tips to create engaging responsive ads each time. 1. Create a Compelling Message Any type of marketing has to speak to the target audience. You need to draw in your viewers and make them want to know more. Focus on a compelling message and encourages people to respond. That message needs to...
Local Marketing With increasing availability of the "mobile web" and location based services, user demand for highly relevant search results has increased. The fact that more users are able to access the web wirelessly means that it is even more important to ensure you have a presence on the first page of Google through PPC. In recent months Google has recognised this need and has stepped up in providing more location based settings to further target your AdWords...