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Business, Email Marketing, Social Media

September and October are usually the best times to target students at Fresher's Fairs, Student Lock-Ins and Pop-Up Stalls on campuses. But due to the pandemic, many large scale fairs and events have been cancelled and a high number of students are remaining at home. Those opting to live in accommodation are likely to have a very different social experience this academic year. Some businesses may find less of an influx of students this Autumn, specifically for...

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On the 5th August 2020 Instagram announced it's latest feature - Instagram Reels. According to Instagram, Reels will give users the ability to create short 15 second videos and use new creative tools to edit them. The Reel can then be shared with followers, and if on a public account, can be shared to the Explore page to reach a wider audience. A Replacement for TikTok? Many have noted that this sudden move by Instagram may be due...

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With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

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LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...

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Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility.  Without further ado, let’s get started…  How to Grow on Instagram for Business  1....

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Last year, we saw the rise of Instagram as a platform for businesses. This is because brands are deciding to use visual content to connect with prospects and customers. In 2018 alone, there were 25 million Instagram for Business profiles registered.  Below, we answer all of your questions on what Instagram for Business is…  What is Instagram For Business?  Instagram now offers Instagram for Business - specifically tailored to brands to help with increasing their awareness and visibility online....

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Social Media is a great way to promote your business, as organically it’s free to use, and you can reach a wide audience who have the same interests as you.  Although social media can often feel like a minefield due to its popularity, its benefits are unquestionable, as it can help to drive traffic, find leads and help your organic SEO.  Here are our top tips on how to write better social media content…  How to Write Better Social...

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Welcome back to the second instalment of our Facebook Business tips blog post, where we will tell you how to optimise your Facebook page. Last week we covered the basics of setting up your Facebook Business Page, and in this post we will dive deeper into continuous things that you can do to win over users on the growing social media channel.  So, without further ado, let’s get started…  1. Post Optimised Photos and Videos to Your Timeline  Visual...

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Having a Facebook page for your brand is now a necessity for all businesses, as Facebook is home to nearly 2 billion monthly active users. This means that it is an effective tool to help your business to get noticed, liked and engaged with, as well as aiding your lead generation.  It can seem like a daunting task to create your own Facebook Page, but we can assure you that it really is quite simple! We’ve compiled...

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Social Media is a great and important tool for any business to use. However, when using social media in your digital marketing strategy, it is vital that you understand the basic principles of psychology. Below, we talk about the 5 Social Media Psychology lessons that you need to know when posting online.  5 Social Media Psychology lessons you should know:  1. People share content to relate to others  The aim of your Social Media posts should be to increase...

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