Hashtags are a fundamental element to your brands success on social media, helping to make your content discoverable, and helping to build your brand awareness. They are a great way to engage your audience and increase your social impact. What is a Hashtag? A Hashtag is a word or keyword preceded by a hash (#). This is used within a social media post to help users that may be interested in your topic to search and find you,...
Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...
Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement: 1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...
Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it's a great place for your business to reach new audiences and build potential leads. Here are some ways in which you can increase engagement: 1. Hashtags Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a...
Facebook engagement is any action that someone performs on your page, whether that me like or commenting, or clicking a link. This can lead to better organic reach, in turn driving traffic to your best. This potentially can increase sales for your business. Here are ways in which you can increase engagement: 1. Share valuable content Ensure that it is helpful to the audience by solving a problem, or giving interesting information. Make sure that it is...
Instagram have introduced a vital new change, which you may not have even noticed. More than 285 million people in the world have visual impairments, and allowing them to access the same things as everyone else. That’s why Instagram have rolled out a new feature that allows alt tags to be automatically added to images, and users to custom alt tags too. So What is An Alt Tag? An alt tag is a brief description of...
With social media ever present, customers are taking to the various platforms to complain when they have a negative experience with brands. Here are our top tips on responding to complaints on Social Media...
Here at Siren search, we like to be able to predict the future. Or, at least try. Social Media is a complete whirlwind, with trends changing all the time. But you can use this to your advantage, as the ever changing social media environment gives businesses opportunities. Social Media 2019 Predictions Rebuilding Trust through Messaging On average, people are spending more time messaging than they are sharing news stories. With this, more consumers want to use...
You’ve read all about Instagram ads and what they are but now you want to know why to use them, and what’s in it for you? As we have seen, Instagram has over 1 billion users - 800 million of those are active monthly. But sharing posts organically is not enough to get them seen in the ever changing platform. This is where Instagram ads come in. They allow you to reach new people, audiences, and raise...
Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....