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Training

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Google AdWords training, Training

Across the globe Google is regularly used by consumers when making decisions to purchase. According to Google’s surveys, 59% of shoppers use the search engine to research a purchase they plan to make online or in-store, and over half of shoppers use Google to discover a new brand… If you haven’t used Google Ads before, we can tell you it’s a fantastic online advertising platform created by Google that lets businesses create and manage ads that appear...

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Training

It’s goodbye GA3 and Guten tag GA4… yes we will do anything for a bit of alliteration but more importantly, Google is sunsetting GA3 on June 30th and you need to be ready to make these 5 vital changes to avoid being stuck in the mud, so to speak. In preparation for a smooth transition from GA3 or UA (universal analytics) as you might know it, we have put together an action list for you and, to...

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Business, Training

You’ve worked hard to create a strong, credible and undeniably popular brand. Business is booming and you feel like you are on the right track but then… you spot a very, very unhappy customer. Whether it is a review, a comment, a private message, email or something else, how you choose to respond can either give your brand a boost, or become a very big deal! Speed is Key First things first, react to complaints quickly. An unhappy...

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Training

In the UK technology sector, they have the highest staff turnover at 13.2%. This can be due to multiple reasons, but one of the main reasons is due to workers now seeing the advantage of broadening their skills by changing jobs.  What High Turnover Means to a Business  When staff leave a business, the investment of hiring and training the outgoing employees vanishes, leaving the employer to pay the same costs again. What’s more, there is a knock...

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Training

Whilst offices have been shut down during the Coronavirus pandemic, many businesses have turned to remote training for their workforce - and with over 6 million UK workers are on the government’s furlough scheme, businesses remain responsible for providing a duty of care, and they are looking at how their furloughed employees can remain engaged, to be in the best shape for their return to work.  So what are the advantages of remote training for staff? Continue...

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Training

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success.  To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue.  However, a high volume of businesses remain resistant to digital tools and technologies, which could...

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Training

Todays mobile controlled world means that to stay competitive you need to have teams working together to analyse and interpret marketing data. This means that everyone needs to have knowledge and understanding, to help you to reach data related goals. Your team should be able to analyse everything from the overall performance of the business to  customer insights. In the long term, this can help you to reach your customers when it matters most, potentially resulting...

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Training

Our training days can take place at either your offices or at the Siren Search HQ offices in Birmingham City Centre, which means that you can choose whichever suits your delegates best. One advantage of coming to our City Centre location, is that we are surrounded by lots of bars, restaurants and eateries to choose from if you feel like a well earned drink and bite to eat after the training course has finished. But the...

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Training

Our Training days incorporate a 1 hour lunch break, and being located in the heart of Birmingham City Centre there’s plenty to choose from! Casual Coffee Shops Directly opposite us is a brand new Pret Store, which offers a variety of sandwiches, hot drinks and salads, and has plenty of seating. They also have a variety of vegan and vegetarian food, meaning they cater for every diet. Within the office building is a cosy coffee shop -...

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Training

Our Training courses are a great way to upskill yourself and your team in digital strategies. Our office is based in central Birmingham city, making it the perfect location for a training day. There are various transport links to help you get here, from car to bus, train and tram. Car Birmingham is easy to get to via car due to the motorways and main roads that run nearby. We are just off the M6 and...

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