Richborough Estates are a specialist and strategic land promotion business, with nearly 20 years’ experience of working in partnership with landowners to secure planning permission. Working with local communities and stakeholders throughout the process, Richborough Estates help shape developments that have character.
Client Portfolio - Richborough Estates
Read our Case Study for Richborough Estates below.
Who Is Richborough Estates?
What We Did
We wanted to generate leads at a lower CPA (Cost Per Action) using Google Search campaigns (PPC).
Why We Did This
We utilised Dynamic Search Ads for mining keywords. We also looked at audience and demographics insights, in order to target bespoke ages that were driving leads at a lower CPA.
Results
After running our campaigns, we saw a steady decline in Cost per Conversions and a healthy incremental increase in leads driven for Richborough Estates. December 2020 was our best month to date – we drove a +55% increase in leads at a -67% drop in our cost per conversions.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
- Catherine - Richborough Estates
