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Social Media

Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support.  Why Does My Business Need A Facebook Page? When searching for your business in...

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Business

Although guidelines say that we can return to the office, many businesses are choosing to go with a Hybrid Working Model - which allows teams to work from the office and home in equal parts. If you are going to be using a remote working model in the future, you will want to consider how to facilitate virtual team building to keep teams engaged and connected.  Being in an office environment encourages you to become a strong...

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Website

Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website.  Highlight Product Benefits   You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...

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Birmingham Reviews

As the world starts to get a small sense of normality back, and Lockdown 3 is easing from Monday 12th April, restaurants and shops are opening back up. Although the Siren Search team are still working safely from home, our MD Harps, has been into the office a few times over the past two weeks (plus he’s keeping the office plants alive!), and we thought it would be a great chance to look at what’s open.  So,...

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Social Media

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

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Training

Whilst offices have been shut down during the Coronavirus pandemic, many businesses have turned to remote training for their workforce - and with over 6 million UK workers are on the government’s furlough scheme, businesses remain responsible for providing a duty of care, and they are looking at how their furloughed employees can remain engaged, to be in the best shape for their return to work.  So what are the advantages of remote training for staff? Continue...

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Birmingham Reviews

Name -  Purnell's Bistro Location - Purnell’s Bistro and Ginger’s Bar, 11 Newhall Street, Birmingham, B3 3NY Type - Monthly Meetings    Whilst we can't go to any new eateries in Birmingham due to COVID-19, we can reminisce about the places that we have been in the past. Here is our review of Purnell's Bistro, which we visited late last year.   Purnell’s Bistro is a bistro and cocktail bar which is located in Birmingham City Centre - just over the road...

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