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Business

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too.  One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available.  However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

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Website

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...

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Social Media

LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...

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Business

Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...

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Business

Team meetings often get bogged down with the all familiar question of ‘what are you working on today?’, which although may be helpful, can be very time consuming. What’s more, your team should already know what the rest of their colleagues are working on, and Kanban is a great way to do this.  What is Kanban?  Kanban is a visual method for managing work and tasks, to maximise efficiency. When your team uses Kanban, it helps to reduce...

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Culture

Along with lots of other businesses in the country, Siren Search has transitioned to Work From Home, to help keep our team, and others, safe and healthy. For us, it’s a chance to show how we trust the team, because unfortunately a lot of businesses don’t feel they can do this. What’s more, working in Marketing and using tools online to operate, means that we can operate 100% capacity remotely as we would in the office through...

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SEO

We all know that website security is vital, to protect you from outside threats and to keep your website safe for both you and customers. But website security can also influence your SEO. This is because, the more secure your website is, the better it will rank in the SERP’s. This increase your website's visibility to users which therefore gives you an increased chance of conversions and leads.  How Security Affects Website SEO  HTTPS  If you look at the...

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Business

We’ve all suffered from the post-lunch slump, finding it hard to gain motivation and counting down the hours till 5pm. It can be made even worse if you’re stuck between the same 4 walls all everyday, and can feel like inspiration is a thing of the past.  But did you know that The Coffee Shop Effect is actually a very real thing?  Simply walking into a new environment will help your motivation levels to increase, and once seated...

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Social Media

Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility.  Without further ado, let’s get started…  How to Grow on Instagram for Business  1....

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