You may have noticed the Google results looking a little differently lately, and this is all down to the new search redesign update that Google rolled out towards the end of May. This new update is intended to make the search results more concise and easier to read while making it easier to determine which results are the most relevant and helpful to you. For the world of advertising this means that Google text ads have a fresh...
Made up of 100,000 knives, the Knife Angel has arrived in Birmingham today in a bid to raise awareness in tackling knife crime in the UK. The British Ironwork Centre has worked with all 43 police forces in the UK and weapons amnesties to retrieve knives from the streets, through knife banks. With knife crime increasing in Birmingham and the UK, and 250 recorded stabbings already this year, it is becoming more important than ever to...
You may have noticed that something has changed on Gmail, and that would be their new ‘Schedule’ feature’. This allows you to schedule your emails to be sent out at a later date and time - which you can choose. This new feature is available on Gmail desktop, Android and iOS. How to Gmail Schedule feature? This feature will be automatically updated on your G-Suite Gmail account, and is easy to use. Simply write your email...
Content calendars and social media schedules help you to organise, plan and post content, and with new social media channels popping up monthly and the need to stay active increasing, they are a tool that can’t be ignored. They are a document that consist of the social media platforms that you will be posting on, including the content and time and date to be posted. Having a central place for your team to manage content allows...
Nearly a year on since the GDPR law came into force, people are still confused and unsure of the GDPR law and how to become compliant. Here we’ve answered the most asked questions… Who does GDPR apply to? GDPR applies to businesses of all sizes that process personal data of EU residents. Does Brexit affect GDPR? Brexit will not affect the GDPR law as it came into effect before the UK leaves the EU. What are the...
Every month the team gets together to have a monthly pay day lunch - not only is a great way to get together in a relaxed environment, but it’s also a good excuse to try out a new restaurant! Being based in Birmingham City Centre, there’s always lots on offer and new restaurants popping up all of the time. This month we opted to try out Urban Emporiums, located on Church Street which is in walking...
Instagram have introduced a vital new change, which you may not have even noticed. More than 285 million people in the world have visual impairments, and allowing them to access the same things as everyone else. That’s why Instagram have rolled out a new feature that allows alt tags to be automatically added to images, and users to custom alt tags too. So What is An Alt Tag? An alt tag is a brief description of...
As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions. Personalised Marketing Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience - which help to inform the final purchase....
With social media ever present, customers are taking to the various platforms to complain when they have a negative experience with brands. Here are our top tips on responding to complaints on Social Media...
Server Response Codes, also known as HTTP Status Codes, are a response to a browser request. When visiting a website, your browser sends a request to the websites server, which it responds to with a 3 digit code - a HTTP status code. These codes communicate whether the browser and server are working, or if something is wrong. Why do I need to know the codes? Understanding Status Codes help you to diagnose site errors which can...