Terms of Use are rules that users must agree to in order to use a service, such as your website. These are usually a disclaimer, as well as including the company's responsibilities and liabilities. Terms of Use documents are used for various reasons. Firstly, they protect your business from risk or uncertainties. They are also a great way to show that you own your content, protecting it from theft or misuse. Terms of Use are also...
Cookies are small files which are stored on a user's computer, which can be accessed by a web server. Cookies allow pages tailored to customers and their browser behaviour, as it can carry data from one website to another. A cookie policy is a document whereby you declare to website users which cookies are active, what they track and for what purpose. This should also include how users can opt out of cookies on your website,...
A privacy policy is a legal document, outlining the methods and purposes of data processing activities, and how a company gathers, uses and manages customers data. This can include contact forms, newsletters and email lists. Your Privacy Policy should include: What data you are collecting Who is collecting the data Why is the data being collected How you’re keeping their data safe Name any other organisations data will be shared with ...
HTML stands for the Hyper Text Markup Language, and describes the structure of web pages. HTML includes elements, also called tags. Browser do not display the HTML, but instead use them to render the content of the page. HTML tags usually come in pairs, called opening and closing tags. These are surrounded by angle tags. The end tag is written identical to the start, but with a forward slash. For example, <p> and </p>. Elements can...
This cookie business may sound like it belongs in the biscuit tin, but GDPR is vital for your business, and it’s vital that you comply. The new GDPR is in full swing, and with businesses still yet to comply, it could cause havoc for you in the long-term. Whether your business is big or small, you must be found to be putting things in place to obey the law, or face the consequences - which don’t...
You want your business to stand out on the search engine results page, but with new and ever changing algorithms, organic results can push these down further. Your goal is to stand out from competitors, and in order to do this you must entice users to click through to your site. Here are a few ways in which you can improve your SERPs listings to get more attention. 1. A Winning Meta Description A full meta...
Anchor text is the visible text that appears with a hyperlink attached. This often appears blue and underlined, however you can change this on your website using HTML. Outside anchor text can impact your site. This is because search engines will analyse external anchor text from other sites (that link to yours) as a reflection of your page and how users view it. There are various types of anchor text: Exact Match - if it...
Emails are a large part of the new GDPR law, your customers must opt-in to allow you to send marketing emails to them. Contacting your existing customers is a great way to keep those contacts, especially if you have already formed a relationship with them. To do this, you will have to send out repermissioning emails. These are emails that allow customers to opt-in to receiving information from you. So, how do you format these in...
Off Site SEO refers to the procedures taken outside of your own website to impact your rankings on search engine results pages. Engines can discover how pages are related to one another, impacting your search rankings, as well as ranking your sites popularity, trustworthiness and authority. How to Achieve Off-Site SEO Links SEO is accomplished by other pages and reputable places on the internet linking to your website, which verifies for the quality of your content. This can be broken...
On Site SEO is when you optimise elements on your website in order to improve your search engine rankings, which involves HTML source code, as well as organic content. This includes pages, titles, content, format and structure of your website, with target keywords being optimised. How to Create On Site SEO Firstly, you need to identify your target keywords, which you can then implement on your website. You can do this by adding keywords to headings...