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Google AdWords PPC

Google Ad Extensions help to increase ad rank and click through rate of your website. These allow you to add more content to your ad, giving you more space on the search results page and give people additional ways of reaching you. There are a variety of Ad Extensions that you can use. Sitelink Extensions These are clickable words that link to specific pages. They can appear in two ways - simple wording or with descriptions....

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Google AdWords PPC

We already have an article on our site about how Quality Score is one of the most important elements in Google Adwords. This is because it heavily contributes toward your ad rank and cost-per-click. It is vital you know what the quality score of your keywords are, however in the new Adwords interface you have to manually add the quality score column as well as the factors that contribute to quality score. I have put together a...

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