The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business. Benefits of Having a Blog 1. Increase Traffic to Your Website A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...
The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen? Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...
There is no doubt Google is the biggest search engine worldwide, but where exactly does bing rank? In the UK Google has a 89.1% market share in the UK and Bing is in second place with 6.76% market share. This shows the dominance of Google in the UK search industry and this is why as an agency we focus on Google. In the US Google have a 88.21% and Bing has 6.4% market share. However there...
Search Console Google Search Console made a big step towards moving over to their new interface recently. Search console is a free tool that gives webmasters and website owners information on how Google search interacts with their websites. The most visible change is that the old home page and dashboard is replaced with a new one. This allows website owners to focus more on interesting new features. The legacy features are still available. rel=nofollow has evolved 15 years ago,...
From October 7th Google Ads Campaigns Will Start Switching To Standard Delivery Back in August, Google Ads announced that along with retiring the average position column, it would also be retiring the accelerated ad delivery option from October 7th onwards. This is another shift to machine learning. While accelerated delivery used to be to ensure your ads were always served this often meant that restricted budgets were running out during the day. Google has said that standard delivery has...
Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers. Here are the things your business needs to be doing on Google: What You Need To Do on Google Optimise your Google My Business Listing This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information...
The new location targeting update option is aimed at reaching commuters Google has quietly been rolling out a new location targeting update over the past few days. Initially spotted in display campaigns, the updates are now included with search and shopping campaigns too. So what exactly is changing? Aimed at reaching commuters, the ‘People in your targeted location’ option has been changed to ‘People in or regularly in your targeted location’. With this change, a commuter who is often in...
You may have noticed that something has changed on Gmail, and that would be their new ‘Schedule’ feature’. This allows you to schedule your emails to be sent out at a later date and time - which you can choose. This new feature is available on Gmail desktop, Android and iOS. How to Gmail Schedule feature? This feature will be automatically updated on your G-Suite Gmail account, and is easy to use. Simply write your email...
If you are a small business and are running your PPC campaign you need to be keeping track of these 5 key metrics: Impressions Impressions are the number of times your ads have been seen. Therefore you need to keep an eye on the number of impressions your ads are receiving. First of all, if your ads are not getting impressions then no one will be seeing your ads, which means there is no chance you will get...
In recent years Google has been focused on making sure that Google Adwords is used in an ethical and responsible matter in order to protect users. Therefore there are many guidelines and policies which have to be followed especially when creating ads. Last year 2.3 billion bad ads were removed by Google. Common ads which were removed include ticket reseller ads, phishing ads, cryptocurrency ads and bail bonds. Many of the for-profit bail bond ads were...