Local SEO is vital for businesses that operate on a regional basis, and need good footfall to their shop or offices. Local SEO focuses on appearing in the Search Engine Results in a specific location, to increase website traffic and leads. This strategy allows you to compete more effectively against bigger competitors. Here’s how to make your local SEO successful. 1. Create a Google My Business Account - and Use it Google My Business is a really handy...
Ever wondered how you can target just the people that have access to your products, or within your local area? Geotargeting through PPC allows you to do this, and reap the benefits. Geotargeting is the operation of delivering advertising or content to a website based on the users geographic location. This can be used to target local customers through paid search campaigns. Customer Desire Geotargeting can increase the chance of people clicking on your ads that...
Local Marketing With increasing availability of the "mobile web" and location based services, user demand for highly relevant search results has increased. The fact that more users are able to access the web wirelessly means that it is even more important to ensure you have a presence on the first page of Google through PPC. In recent months Google has recognised this need and has stepped up in providing more location based settings to further target your AdWords...
