Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website. Highlight Product Benefits You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...
Growing your email list is a great way to reach your target audience. One of the best ways to start building a list is to create a signup form on your website, and directing users to this through social media. Here are a few tips on creating a great email sign-up form. What is an Email Sign Up Form? This is a tool that collects subscribers information, by asking users to input details into fields. This allows you to...
In the UK technology sector, they have the highest staff turnover at 13.2%. This can be due to multiple reasons, but one of the main reasons is due to workers now seeing the advantage of broadening their skills by changing jobs. What High Turnover Means to a Business When staff leave a business, the investment of hiring and training the outgoing employees vanishes, leaving the employer to pay the same costs again. What’s more, there is a knock...
Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too. One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available. However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...