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Social Media

Facebook engagement is any action that someone performs on your page, whether that me like or commenting, or clicking a link. This can lead to better organic reach, in turn driving traffic to your best. This potentially can increase sales for your business. Here are ways in which you can increase engagement: 1. Share valuable content Ensure that it is helpful to the audience by solving a problem, or giving interesting information. Make sure that it is...

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Social Media

Here at Siren search, we like to be able to predict the future. Or, at least try. Social Media is a complete whirlwind, with trends changing all the time. But you can use this to your advantage, as the ever changing social media environment gives businesses opportunities. Social Media 2019 Predictions Rebuilding Trust through Messaging On average, people are spending more time messaging than they are sharing news stories. With this, more consumers want to use...

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Website

Everyone knows that reviews are of value to a business, but many business owners still wonder why they should devote time to online reviews. Statistics show that 92% of consumers read online reviews, and star rating is a top factor used by people to form an opinion of a business and affect their decision of whether to make a purchase. They help a business to gain local organic search rankings and create branding. Brands invite their...

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Social Media

MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...

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Google AdWords PPC

Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....

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PPC Management

Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet  with ads in the goal of...

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Google AdWords PPC

Recently Google has put a greater emphasis on mobile search for devices such as iPhones, Android and smart phones such as BlackBerry. The increase in activity in this area is primarily due to technological advances made in terms of accessing the internet at any given time. Mobile Web In relative terms it could be said that the mobile web has been behind in advancement, but Google are now fast-tracking the mobile web to meet this new demand. With...

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