The holiday season(Q4) tends to be a very hectic period for digital marketers in general. It is very important to plan out a strategy for this period in advance to avoid any issues during peak time. Ideally planning for Q4 should be finalised by the end of Q3. However, if you feel like you may have missed something then fear not, here at Siren Search we have created a very quick checklist for anyone doing Paid Marketing...
AMP Pages are Accelerated Mobile Pages that allows mobile content to load instantly, by taking a page that is already mobile friendly and making it load quicker. This was a project that was born in collaboration between Google and Twitter. Read more on AMP pages, and their benefits, below. What are AMP Pages? AMP pages lead to 2x increase in time spent on page, and convert more mobile page visitors into customers. This is done by by simplifying the...
Getting your business ranking well in Google My Business can increase your chances of showing up in Google’s Local Pack, Google Maps and general organic rankings. It's free for a business to claim and verify their listing on Google. You can include some very useful information about your business for example your address, hours you’re open and phone number. This is shown below: Many local businesses just claim their Google My Business listing and forget about it....