Although guidelines say that we can return to the office, many businesses are choosing to go with a Hybrid Working Model - which allows teams to work from the office and home in equal parts. If you are going to be using a remote working model in the future, you will want to consider how to facilitate virtual team building to keep teams engaged and connected. Being in an office environment encourages you to become a strong...
The holiday season(Q4) tends to be a very hectic period for digital marketers in general. It is very important to plan out a strategy for this period in advance to avoid any issues during peak time. Ideally planning for Q4 should be finalised by the end of Q3. However, if you feel like you may have missed something then fear not, here at Siren Search we have created a very quick checklist for anyone doing Paid Marketing...
Our Training days incorporate a 1 hour lunch break, and being located in the heart of Birmingham City Centre there’s plenty to choose from! Casual Coffee Shops Directly opposite us is a brand new Pret Store, which offers a variety of sandwiches, hot drinks and salads, and has plenty of seating. They also have a variety of vegan and vegetarian food, meaning they cater for every diet. Within the office building is a cosy coffee shop -...
Our Training courses are a great way to upskill yourself and your team in digital strategies. Our office is based in central Birmingham city, making it the perfect location for a training day. There are various transport links to help you get here, from car to bus, train and tram. Car Birmingham is easy to get to via car due to the motorways and main roads that run nearby. We are just off the M6 and...
Booked a training day with us or still wondering what it’s all about? Here’s an insight into what the training day entails… Training Location Our training days are run over 1 whole day, and price includes 3 delegate spaces. We will run the training day at your offices, which means that not only do you save on travel costs and time, but you can carry out the training in the comfort of your own office. However...
Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....
Natural language search, or conversational search, is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone or seeking advice. These queries can be typed into a search engine, spoken aloud with voice search, or a digital assistant like Siri. Natural language and keyword based searches are different. A keyword-based search query for that information might be “Eiffel Tower height”. But if you were searching using natural...
You want your website to rank highly, but with all of the competition out there, you don't know where to start. Here are a few useful tips that will help you to improve your website content to keep users on the site longer and convert. Call to Action The goal of a site or page should be obvious to any user. This could be making a purchase, contacting you, or reading more on other services that you...
The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...
Outsourcing your PPC (Pay Per Click) can be on of the best investments you make.It may start off as one of those search marketing activities that you think you should do as a company, but you’ll no doubt find that over time it may become something that requires specialist attention. We found this to be the case with one of our now key clients – i4c Publicity. Although they were getting a significant amount of customers through their own PPC...
