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Website

It’s common knowledge that customer service should be a businesses priority, but did you know that Website Live Chat services might also boost your conversion rate, much more than you previously thought?  Having a live chat on your website can lead to a huge 40% increase in conversion rate. Let’s see why…  Why Have a Website Live Chat?  Better Connection  Live chats are great as they are real and responsive humans that create customised answers for visitors. In fact, 30%...

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Content

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

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Video

Video plays a key role in user research for experiences that they wish to have - which makes it a perfect marketing tool for businesses selling services.  As people become more research obsessed, their options seem endless. Marketers can find new ways to engage with prospects across multiple touchpoints, to help them reach the people they need.  Video Increases Research  Video is not only great for attracting new prospects, but also helpful further down the customer journey. Once the...

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Social Media

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

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Email Marketing

Email is one of the best ways to share your brands content, as email subscribers are 3x more likely to share your content on social media. Content won’t travel to readers by itself and blogs are unlikely to make it into search results by themselves.  If you’re spending budget on content, graphic and video production, you want to ensure that it gets the coverage and views that it deserves. Here are some reasons why you should share...

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Website

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...

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Google AdWords training

What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...

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Website

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business.  Benefits of Having a Blog  1. Increase Traffic to Your Website  A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

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Social Media

Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...

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Social Media

Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement:   1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...

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