Google Highlights Key Links To Third-party On the SERP
Google is spotted testing linking third party websites on top of the SERP. However, these results seem to appear only for specific location-based keywords including local terms like “near me”. These links only seem to appear when a local search is conducted as shown in the image above. These third-party links mainly seem to include review websites such as TripAdvisor, Bookatable, Opentable etc.. We haven’t heard anything from Google regarding this change which makes us think that this...