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Social Media

Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy.  Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily.  How to Optimise Shoppable Posts  When adding shoppable posts, you want to make sure that you’re...

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Social Media

In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter.  With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...

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Video

With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey.  How Can YouTube Help Your Marketing Funnel?  It Will Motivate People  Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...

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