YouTube Tag

Video plays a key role in user research for experiences that they wish to have - which makes it a perfect marketing tool for businesses selling services.  As people become more research obsessed, their options seem endless. Marketers can find new ways to engage with prospects across multiple touchpoints, to help them reach the people they need.  Video Increases Research  Video is not only great for attracting new prospects, but also helpful further down the customer journey. Once the...

The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen?  Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...