Through our Google AdWords PPC Training, you will learn how to create AdWords PPC campaigns and make the changes to improve your PPC performance. After the training you’ll be able to apply your learning to your PPC campaign and achieve real improvements. On-site training only £950+vat for up to 3 delegates. We actively cover Birmingham, the Midlands & the rest of the UK so get in touch today.
Learn Google Ads In Just One Day Though Our 1-2-1 Training
40
The percentage of clicks the top three ad spots take
33
Percent of searches on Google are related to location
98
Percent of searchers choose a business that is on page 1 of the results
36
Percent of searches have local search intent
Learn to manage Google Ads campaigns in just one day at your office, remote or at our training centre in Birmingham
We offer tailored 1-2-1 training on Google AdWords in the comfort of your office, which is a move away from other training courses where you sit in a class full of people. We have an agenda that you can amend to suit your team’s specific needs - This avoids wasting time covering aspects you may already be familiar with and focuses on what you want to learn in AdWords.
As a result, by the end of the course a Qualified Google AdWords Professional will have taught you how to:
- Set up and create a new campaign and manage your budget
- Create an optimal account and ad group structure
- How to select relevant keywords taking advantage of Google's Keyword Tool
- Create compelling ads that will catch your customer’s eye
- How using match types will increase your click through rate and conversion rates
- How to optimise and make sense of system stats and reports
PPC Training Day Fees
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Also included for free!
As part of the training we can also offer a free consultation where we look through your existing AdWords account and provide recommendations for quick wins and improvements. In addition to this we also will provide 30 days of free post training support to ensure any further questions are answered by a PPC expert.
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Training Day Agenda (1 day course)
Our PPC training day is a fully interactive day and doesn’t entail a long Power Point presentation. We actively encourage working directly on existing or new PPC campaigns to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.
Introduction to PPC
– Google AdWords – A brief history
– Quality Score overview
– Choosing PPC versus SEO
– Quality Score overview
– Choosing PPC versus SEO
Basic Principles of Google AdWords
– Setting up your first campaign
– Account structure best practice
– Effective keyword selection
– Targeting your ads to your audience
– Google display network (GDN)
– Measuring and improving performance using reporting & tools
– Google Analytics preview
– Q&A Session 1
– Account structure best practice
– Effective keyword selection
– Targeting your ads to your audience
– Google display network (GDN)
– Measuring and improving performance using reporting & tools
– Google Analytics preview
– Q&A Session 1
PPC Optimisation & Expansion
– Settings, goals and KPIs
– Google Keyword tool & competitor monitoring
– Google Traffic estimator tool & low volume keywords
– Using keyword match type to improve targeting
– Negative keywords and making the most of them
– Improving click-through rates through effective ad copy and creative
– Effective cost per click (CPC) bid management & tools
– Day parting strategy & bid adjustment
– Improving performance with Ad Extensions
– Extended headlines & URLs
– Optimising your campaigns with SQR reports
– Influencing the Quality Score for better results
– Data analysis & general optimisation
– Lost impressions & market share
– Q&A Session 2
– Google Keyword tool & competitor monitoring
– Google Traffic estimator tool & low volume keywords
– Using keyword match type to improve targeting
– Negative keywords and making the most of them
– Improving click-through rates through effective ad copy and creative
– Effective cost per click (CPC) bid management & tools
– Day parting strategy & bid adjustment
– Improving performance with Ad Extensions
– Extended headlines & URLs
– Optimising your campaigns with SQR reports
– Influencing the Quality Score for better results
– Data analysis & general optimisation
– Lost impressions & market share
– Q&A Session 2
Interactive Practice Session
– Delegate 1: Keyword selection process using Keyword Tool
– Delegate 2: Creative & relevant ad copy creation
– Delegate 3: Implementing advanced features in ads
– Q&A Session 3
– Delegate 2: Creative & relevant ad copy creation
– Delegate 3: Implementing advanced features in ads
– Q&A Session 3
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